Beyond Red vs. Blue: Redefining the Political Landscape

Where Do You Fit?

Take the Pew Center's online survey to identify your typology group.

Views on Social Security

Graphic showing results of question on private Social Security accounts. i i

hide captionOverall, respondents were nearly evenly divided on the question of investing a portion of Social Security taxes in private retirement accounts. But results varied widely among various political groups. (Enlarge for details.)

Pew Research Center
Graphic showing results of question on private Social Security accounts.

Overall, respondents were nearly evenly divided on the question of investing a portion of Social Security taxes in private retirement accounts. But results varied widely among various political groups. (Enlarge for details.)

Pew Research Center

Political observers divided America into red and blue states for the 2004 election. But a new study fine-tunes political groups into more specific categories, including "pro-government conservatives," "disadvantaged Democrats" and "bystanders."

Robert Siegel talks to Andrew Kohut of the Pew Research Center for the People and the Press about the center's latest political typography — the fourth such demographic snapshot since 1987.

"On the Republican side, we have more groups holding values that are on the right," Kohut says, adding that the emergence of pro-government Republicans as a group "is the big news" this time around.

"The other big differences are the ways in which the middle now tilts to the right," he says. Disparate categories in the center are looking more favorably on President Bush and the GOP than the Democratic Party. "We've never had that before," Kohut says. "The center has been a little bit Democratic, a little bit Republican in terms of values."

Groups in the 2005 Political Typology

The 2005 political typology includes nine distinct groups, based on their political values and ideologies. There are three GOP groups, three centrist groups and three Democratic-oriented groups:

THE RIGHT

Enterprisers: Highly patriotic and pro-business; they oppose social welfare and strongly support an assertive national security policy. Wealthy, well-educated and white — about seven-in-10 are white males.

Social Conservatives: Highly religious and very conservative on moral issues. Unlike the Enterprisers, they tend to be critical of business and supportive of government regulation to protect the environment. Largely female and evangelical Christian — about half favor the teaching of creationism instead of evolution, more than any other group.

Pro-Government Conservatives: Also broadly religious, but deviate from the party line in their support for more generous assistance for the poor. Predominantly female and poorer than other GOP groups — roughly two-thirds say they have problems making ends meet.

THE CENTER

Upbeats: Financially well-off moderates who express positive views of their finances, government performance and business. Upbeats voted nearly five-to-one for Bush, but half have a favorable opinion of Bill Clinton.

Disaffecteds: By contrast, they are cynical about government and dissatisfied with their personal finances. Disaffecteds backed President Bush by about two-to-one, but many stayed home on Election Day.

Bystanders: Young, financially struggling and even more politically alienated than the Disaffecteds — very few voted last November.

THE LEFT

Liberals: Affluent and highly secular. Like Enterprisers, liberals are ideologically consistent –- they take the liberal stance on social issues, foreign policy and the role of government. Nearly four-in-10 cite the Internet as their main source of news.

Conservative Democrats: Highly religious and socially conservative — most say the government should do more to protect morality.

Disadvantaged Democrats: The least financially secure of all the groups, and the most pessimistic about an individual's ability to secure success with hard work. About one-in-five Disadvantaged Democrats are single parents.

Source: Pew Research Center

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