Artists Making Deals Outside the Studio

Steve Stoute. i i

hide captionSteve Stoute.

Getty Images
Steve Stoute.

Steve Stoute.

Getty Images

Now in its third decade, hip-hop is a multi-million dollar industry. But, as rap music swells with corporate contracts and movie deals, how is the average rapper faring financially?

Hip-hop corporate guru Steve Stoute — founder and chief creative officer of Translation Consultation and Brand Imaging — talks about the business of rap.

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