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Artists Making Deals Outside the Studio

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Artists Making Deals Outside the Studio

Artists Making Deals Outside the Studio

Artists Making Deals Outside the Studio

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  • <iframe src="https://www.npr.org/player/embed/11022028/11022029" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Steve Stoute.

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Now in its third decade, hip-hop is a multi-million dollar industry. But, as rap music swells with corporate contracts and movie deals, how is the average rapper faring financially?

Hip-hop corporate guru Steve Stoute — founder and chief creative officer of Translation Consultation and Brand Imaging — talks about the business of rap.