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The Guggenheim Museum

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Guggenheim Museum: The Spiral that Broke All the Rules

Guggenheim Museum: The Spiral that Broke All the Rules

The Guggenheim Museum

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A contemporary view of the interior walkways at the Guggenheim Museum. The New York landmark marks its 50th anniversary with an exhibition titled "Frank Lloyd Wright: From Within Outward." Stan Honda/AFP/Getty Images hide caption

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Stan Honda/AFP/Getty Images

A contemporary view of the interior walkways at the Guggenheim Museum. The New York landmark marks its 50th anniversary with an exhibition titled "Frank Lloyd Wright: From Within Outward."

Stan Honda/AFP/Getty Images

Fifty years ago, an object landed on Fifth Avenue in New York City. It looked like it had dropped from outer space, and was treated as such.

Writer Norman Mailer said it "shattered the mood of the neighborhood" — "wantonly" and "barbarically."

Prominent avant-garde artists signed a petition against it, even though it was meant to hold contemporary art.

When it opened, the Solomon R. Guggenheim Museum broke a lot of centuries-old architecture rules. Its design not only shattered the squared-off line of the apartment buildings it was set against, but it also crushed the notion that buildings should have a ground floor, a first floor and so on.

Designed by Frank Lloyd Wright, the Guggenheim earned many a dubious description upon its opening. Critics called it "inverted oatmeal dish," or a "hot cross bun." And in the face of such hostility, Wright defended his work.

"Somebody said the museum out here on Fifth Avenue looked like a washing machine," Wright said. "Well, I've heard a lot of that type of reaction, and I've always discounted it as worthless, and I think it is."

Today, tourists come from around the world to see the museum.

Designed by Frank Lloyd Wright, The Guggenheim Museum, celebrates 50 years on Fifth Avenue and it's acceptance into architectural society. George Heyer/Getty Images hide caption

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George Heyer/Getty Images

Designed by Frank Lloyd Wright, The Guggenheim Museum, celebrates 50 years on Fifth Avenue and it's acceptance into architectural society.

George Heyer/Getty Images

Architecture That Doesn't 'Lie Down And Play Dead'

"I think the legacy of this building is in the message that architecture does not have to lie down and play dead in front of art," says Paul Goldberger, architecture critic for The New Yorker. "That there are other ways to show art than in a neutral space. That an architect can do something that's powerful in itself and that enhances the experience of looking at art."

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Inside the building, a ramp spirals upward, with the museum's collection displayed along the ramp as it coils toward the museum's glass ceiling. Some say if you stand on a slight slant and can't get close enough to a piece — or far enough away — it can be hard to fully appreciate some of the art.

Martin Pedersen, editor of Metropolis magazine, admires the building but isn't so sure about the ramping concourse.

"I've never once felt comfortable underfoot, viewing art, and I've been to many, many, many exhibitions," Pedersen says. "You feel always slightly off-kilter watching art there."

But Frank Lloyd Wright scholar and Harvard professor Neil Levine says that was the intent, and the resulting space can help many types of art put you into "a daydream."

"In other words, it's a space that's — I don't want to say 'surreal,' but it's outside the boundaries of reality," Levine says. "It's a space of walking through and being relieved from the normal conditions of the world, because there's no horizon line, there is no straight path, there's no verticals, there's no horizontals. So everything is different from 'the real world.' "

A New Kind Of Space For A New Kind Of Art

The building isn't the only thing that was different. So were the paintings that Solomon Guggenheim collected: radical new abstract art for a new world, a world suffering from the effects of World War II. It was specifically to showcase that collection that Guggenheim and his curator asked Wright for what they called a "Temple of Spirit."

Wright's vision wasn't fully realized; he wanted visitors to take a glass-tube elevator to the top of the building, relax under a glass sphere with a telescope and garden, and then — primed for the experience — stroll down the ramps to the art.

"Which would be a very gentle way of perceiving the works of art in the building," says Neil Levine, before swiping a line from Wright himself: "Let the elevator do the lifting so the visitor could do the drifting."

Bruce Brooks Pfeiffer, director of the Frank Lloyd Wright Archives, says now that curators understand the unique nature of the Guggenheim space, the exhibitions work better.

"What's amazing, when you're in the building, when you're on the ramp, you can see where you are, naturally, but you can see where you've been and you can see where you're going," Pfeiffer says. "It's as though you are in control of the time-space continuum."

An Icon Of 'Spirit, Passion And Feeling'

Wright also designed the Guggenheim as a place to see other people and to be seen. It helped usher in the era of museum branding and spawned every freestyled sculptural museum of the past half-century. The most famous of them might be another Guggenheim: the one in Bilbao, Spain, by architect Frank Gehry.

Gehry's next project — the Guggenheim for Abu Dhabi — is moving forward, but in the current economic climate, the architect says, it's getting harder to build works with "spirit, passion and feeling."

"I think that throwing architecture under the bus is being touted by the people who can't do the other," Gehry says. "And this is a great excuse to trash those who can, and say we're through with those guys, and now we're going back to straight simple, minimalist, idiocy again. Cold simple sterility. It's got to be green, though! As long as it's green, you're OK."

That's today's way to save the world. Fifty years ago, Solomon Guggenheim and his curator thought experiencing their new kind of art — in Wright's new kind of space — was "the only solid way to peace."

Did we get there, or, as in the Guggenheim, are we going around in circles?

Edward Lifson writes about architecture at www.EdwardLifson.com.