Former Car Czar Settles With SEC, Fights N.Y. AG
STEVE INSKEEP, host:
And our last word in business today comes from the Korean carmaker Kia, or rather the rapping hamsters who star in Kia commercials.
(Soundbite of ad)
BLACK SHEEP (Rap Group): (Rapping) You can go with this, or you can go with that. You can go with this or you can go with that. You could go with this...
INSKEEP: That is one skilled hamster. Kia's ads also feature plastic toys on joy rides. Maybe this marketing explains why Kia's sales are growing. The company has a tiny percentage of the American market but sales are up 15 percent this year. That's a bigger percentage increase than Toyota or Honda, or General Motors for that matter. Granted, it may be more than the hamsters, since Kia cars are cheap in a tough economy.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.