Former Car Czar Settles With SEC, Fights N.Y. AG
STEVE INSKEEP, host:
And our last word in business today comes from the Korean carmaker Kia, or rather the rapping hamsters who star in Kia commercials.
(Soundbite of ad)
BLACK SHEEP (Rap Group): (Rapping) You can go with this, or you can go with that. You can go with this or you can go with that. You could go with this...
INSKEEP: That is one skilled hamster. Kia's ads also feature plastic toys on joy rides. Maybe this marketing explains why Kia's sales are growing. The company has a tiny percentage of the American market but sales are up 15 percent this year. That's a bigger percentage increase than Toyota or Honda, or General Motors for that matter. Granted, it may be more than the hamsters, since Kia cars are cheap in a tough economy.
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