Russia's Health Ministry Fights Binge Drinking
RENEE MONTAGNE, host:
Good morning. I'm Renee Montagne.
An online advertiser in Russia promoted its product as a cure for headaches, colds, fatigue. Well, drink enough vodka, one might not feel so bad, or anything at all. Russia's Ministry of Health has a competing campaign against binge drinking. It features a drunken squirrel shaking and slurring his speech. In Russian slang, little squirrel, or belochka, refers to the delirium tremens suffered by alcoholics.
It's MORNING EDITION.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.