Russia's Health Ministry Fights Binge Drinking

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Russia's Ministry of Health has an ad campaign against binge drinking. It features a drunken squirrel shaking and slurring his speech.

RENEE MONTAGNE, host:

Good morning. I'm Renee Montagne.

An online advertiser in Russia promoted its product as a cure for headaches, colds, fatigue. Well, drink enough vodka, one might not feel so bad, or anything at all. Russia's Ministry of Health has a competing campaign against binge drinking. It features a drunken squirrel shaking and slurring his speech. In Russian slang, little squirrel, or belochka, refers to the delirium tremens suffered by alcoholics.

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