Barnes And Borders? Bookstore Merger Proposed
STEVE INSKEEP, host:
An influential investor in the bookstore chain Borders is proposing that his company take over the rival Barnes and Noble. So our last word in business today is Barnes and Borders, or Noble Borders or BB&N. All could be possible names for a merged bookstore chain.
Mr. JAMES MCQUIVEY (Media Business Analyst, Forrester Research): Unfortunately, there's already a private school with the BB&N name.
INSKEEP: James McQuivey is a media business analyst at Forrester Research.
Mr. MCQUIVEY: That does sound very much like a bank, though, and maybe that'll be their new business model. They already have your credit card on file.
(Soundbite of laughter)
INSKEEP: Or the new company could start with a clean page.
Mr. MCQUIVEY: And just call it Libro, or something very friendly.
INSKEEP: And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.
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