Whitney Museum Tries New Approach To Fundraising
LINDA WERTHEIMER, host:
Today's last word in business is a new way to raise money.
New York's Whitney Museum of American Art is in the midst of a fund drive. Instead of just asking for money, the museum is trying something new.
(Soundbite of video game, "Clickistan")
RENEE MONTAGNE, host:
It's a video game called "Clickistan." The avant-garde game was created by a duo of artists none as ubermorgan.com. The game mostly involves clicking around at random and answering bizarre surveys.
WERTHEIMER: For those who complete the game, there's a payoff of sorts. It asks for donations for the Whitney, in amounts ranging from $10 to $10,000.
The museum told The Wall Street Journal that "Clickistan" has gotten 15,000 hits so far. It's even pulled in a few donations.
And that's the business news on MORNING EDITION, from NPR News. I'm Linda Wertheimer.
MONTAGNE: And I'm Renee Montagne.
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