Whitney Museum Tries New Approach To Fundraising

New York's Whitney Museum of American Art is in the midst of a fund drive. Instead of just asking for money, the museum is trying something new. It's a video game called Clickistan. For those who complete the game, there's a payoff of sorts. It asks for donations for the Whitney, in amounts ranging from $10 to $10,000.

Copyright © 2010 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

LINDA WERTHEIMER, host:

Today's last word in business is a new way to raise money.

New York's Whitney Museum of American Art is in the midst of a fund drive. Instead of just asking for money, the museum is trying something new.

(Soundbite of video game, "Clickistan")

RENEE MONTAGNE, host:

It's a video game called "Clickistan." The avant-garde game was created by a duo of artists none as ubermorgan.com. The game mostly involves clicking around at random and answering bizarre surveys.

WERTHEIMER: For those who complete the game, there's a payoff of sorts. It asks for donations for the Whitney, in amounts ranging from $10 to $10,000.

The museum told The Wall Street Journal that "Clickistan" has gotten 15,000 hits so far. It's even pulled in a few donations.

And that's the business news on MORNING EDITION, from NPR News. I'm Linda Wertheimer.

MONTAGNE: And I'm Renee Montagne.

Copyright © 2010 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.