Disney Campaigns For 'Toy Story 3' Oscar Nod

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

An animated film has never won in the Best Picture category at the Oscars. But Disney is hoping to change that. It has started a large-scale advertising campaign to get Toy Story 3 noticed by members of the Academy of Motion Picture Arts and Sciences.


This week on the program, we're taking a peek ahead at the Oscars. No animated film has ever won Best Picture at the Oscars, but Disney is hoping to change that with "Toy Story 3." They're running a large-scale advertising campaign aimed at Hollywood insiders and members of the academy. The ads use material from "Toy Story 3" and compare it with past dark horse winners in the Best Picture category including "Shakespeare In Love," "Slumdog Millionaire," and another sequel, "Godfather 2."

(Soundbite of movie clip)

Unidentified Man #1: Good luck folks.

Unidentified Man #2: You're going to need it.

(Soundbite of cartoon scream)

Unidentified Man #3: Incoming.

(Soundbite of music)

WERTHEIMER: The Oscar nominations come at the end of January, and the Oscar ceremony itself follows a month later.

(Soundbite of music)


Copyright © 2010 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from