Disney Campaigns For 'Toy Story 3' Oscar Nod

An animated film has never won in the Best Picture category at the Oscars. But Disney is hoping to change that. It has started a large-scale advertising campaign to get Toy Story 3 noticed by members of the Academy of Motion Picture Arts and Sciences.

LINDA WERTHEIMER, host:

This week on the program, we're taking a peek ahead at the Oscars. No animated film has ever won Best Picture at the Oscars, but Disney is hoping to change that with "Toy Story 3." They're running a large-scale advertising campaign aimed at Hollywood insiders and members of the academy. The ads use material from "Toy Story 3" and compare it with past dark horse winners in the Best Picture category including "Shakespeare In Love," "Slumdog Millionaire," and another sequel, "Godfather 2."

(Soundbite of movie clip)

Unidentified Man #1: Good luck folks.

Unidentified Man #2: You're going to need it.

(Soundbite of cartoon scream)

Unidentified Man #3: Incoming.

(Soundbite of music)

WERTHEIMER: The Oscar nominations come at the end of January, and the Oscar ceremony itself follows a month later.

(Soundbite of music)

WERTHEIMER: This is NPR News.

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