Mattel, MGA Back In Court Over Bratz Dolls

Toy rivals Mattel Inc. and MGA Entertainment Inc. on Tuesday began the second round of their lengthy legal battle over the rights to the wildly popular Bratz line,

Copyright © 2011 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


And in the toy industry there's a nasty fight that's been going on and on and on, which is why our last word in business today is Bratz.

For years Mattel and a smaller toy company MGA, have been duking it out over the rights to this popular doll. Bratz was MGA's prized product. Mattel says MGA stole the idea from Mattel.

First a court backed Mattel, then a panel of judges backed MGA. This week, the two sides are back in court. The smaller company, MGA, was again casting itself as David up against Goliath.

But a lawyer from Mattel shot back with this comment. She told the LA Times, at least David made his own slingshot and didn't steal it.

Of course, the jury is still out on the doll, not the slingshot.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.


And I'm Steve Inskeep.

Copyright © 2011 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.