Subway Seeks To Trademark 'Footlong'

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

An Iowa-based store is fighting Subway's attempt to trademark the term "footlong." The Des Moines Register reports Casey's General Stores won't stop using the term. They say it's generic.


Good morning. I'm Renee Montagne.

And this is how Subway promotes its 12-inch sandwiches.

(Soundbite of commercial)

Group: (Singing) Five, five dollar, five dollar footlong.

MONTAGNE: Now Subway has tried to trademark the term footlong, but an Iowa-based store is fighting back. The Des Moines Register reports that Casey's General Stores won't stop using footlong. They say it's generic. We don't know yet if mass transit systems will be suing Subway for its use of the term subway.


Copyright © 2011 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.