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Canadian Cable Company Offers Rotisserie Channel

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A restaurant chain in Canada is programming an entire TV channel. Swiss Chalet wants to promote its signature dish so the channel will feature two rows of spinning, roasting chickens, 24-hours a day. The Rotisserie Channel will run for 13 weeks.


Good morning. I'm Renee Montagne with a story of not-so-subliminal advertising. The Canadian restaurant chain Swiss Chalet is promoting its signature dish. So for the next few months, the Rotisserie Channel will feature two rows of spinning, roasting chickens 24-hours a day. If cable subscribers should tire of chickens, there are other channels offering 24-hour sunsets and fish endlessly circling an aquarium.


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