Frito-Lay Revises Sun Chips Packaging

Frito-Lay unveiled an environmentally friendly bag for its Sun Chips brand last April. The bag, however, made too much noise and it was pulled from store shelves. The packaging has been redesigned.

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STEVE INSKEEP, host:

And our last word in business today will be delivered to you as quietly as possible.

Frito-Lay unveiled a new, environmentally friendly bag for its Sun Chips brand last April. The 100 percent compostable bags burst onto the scene loudly too loudly, in fact.

(Soundbite of bag)

INSKEEP: The noisy bags registered at up to 85 decibels. And PepsiCo, which owns Frito-Lay, pulled the product from store shelves. Now, Sun Chips has redesigned a less noisy bag.

(Soundbite of music)

INSKEEP: The company says the newer bags have lower volumes on par with other chip bags. Engineers came up with a rubbery adhesive to dampen the noise. Sounds tasty. Hope it works. If not, they'll surely be hearing about it.

That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

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