Mad About NCAA Brackets: A Story Told By Single Elimination

Something there is about March: Call it madness. Everyone creates brackets about everything. This seedy fascination began with the NCAA's springtime championship tournament. But it has expanded and exploded, and now people use brackets to: select the most popular social media tool, explore bank merger madness and pick the next spokesmodel for a rum company. Why are folks drawn toward draws? Why all this bracket racket? The answer — and the storyline — depend on what kind of person you are. Go ahead, click below to pick your champ. And follow the story...

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