McDonald's Campaigns To Make 'McJobs' More Desirable
RENEE MONTAGNE, host:
And our last word in business today comes from another Illinois-based employer. The word is McJobs.
That word has meant low-paid work at a particular fast food chain. But McDonald's is trying to quote, "turn the word on its ear," as one marketing executive put it to Ad Age magazine.
Yesterday, McDonald's launched a McJobs campaign, with the goal of recruiting 50,000 workers. It's aiming to recast its jobs not as dead-end work, but in ads starring its own happy employees as desirable employment.
And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.
STEVE INSKEEP, host:
Don't you mean Renee McMontagne?
(Soundbite of laughter)
INSKEEP: Just checking on that...
MONTAGNE: No, McInskeep. Hello.
INSKEEP: And I'm Steve McInskeep.
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