McDonald's Campaigns To Make 'McJobs' More Desirable

McDonald's has launched a "McJobs" campaign, with the goal of recruiting 50,000 workers and recasting its jobs not as dead-end work, but — in ads starring it's own happy employees — as desirable employment.

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And our last word in business today comes from another Illinois-based employer. The word is McJobs.

That word has meant low-paid work at a particular fast food chain. But McDonald's is trying to quote, "turn the word on its ear," as one marketing executive put it to Ad Age magazine.

Yesterday, McDonald's launched a McJobs campaign, with the goal of recruiting 50,000 workers. It's aiming to recast its jobs not as dead-end work, but in ads starring its own happy employees as desirable employment.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.


Don't you mean Renee McMontagne?

(Soundbite of laughter)

INSKEEP: Just checking on that...

MONTAGNE: No, McInskeep. Hello.

INSKEEP: And I'm Steve McInskeep.

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