McDonald's Campaigns To Make 'McJobs' More Desirable

McDonald's has launched a "McJobs" campaign, with the goal of recruiting 50,000 workers and recasting its jobs not as dead-end work, but — in ads starring it's own happy employees — as desirable employment.

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RENEE MONTAGNE, host:

And our last word in business today comes from another Illinois-based employer. The word is McJobs.

That word has meant low-paid work at a particular fast food chain. But McDonald's is trying to quote, "turn the word on its ear," as one marketing executive put it to Ad Age magazine.

Yesterday, McDonald's launched a McJobs campaign, with the goal of recruiting 50,000 workers. It's aiming to recast its jobs not as dead-end work, but in ads starring its own happy employees as desirable employment.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

STEVE INSKEEP, host:

Don't you mean Renee McMontagne?

(Soundbite of laughter)

INSKEEP: Just checking on that...

MONTAGNE: No, McInskeep. Hello.

INSKEEP: And I'm Steve McInskeep.

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