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Jim Koch, Founder of Boston Beer Company

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Jim Koch, Founder of Boston Beer Company

Jim Koch, Founder of Boston Beer Company

Jim Koch, Founder of Boston Beer Company

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  • <iframe src="https://www.npr.org/player/embed/135176681/135181095" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

When one thinks of beer, the images of scantily clad women or football games typically come to mind. But in the last few years, beer has undergone an artisanal revolution in the United States. Who are these craft beer pioneers providing new flavors and images to the beer category? Jessica Harris's guest is one such brewer, Jim Koch, founder of Boston Beer.