Paint Your House With Ads, Get Your Mortgage Paid

The startup company Adzookie launched a novel promotion this week — offering to pay people's mortgages if they allow Adzookie to paint the entire outside of their homes with ads, in effect turning them into giant billboards. Homeowners will have to put up with the paint job for at least three months. The company's CEO says thousands of people have already responded.

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RENEE MONTAGNE, host:

And today's last word in business is ad, sweet ad.

A startup company called Adzookie launched a novel promotion this week. The advertising firm is offering to pay people's mortgages if they allow Adzookie to paint the entire outside of their homes with ads - in effect, turning them into giant billboards. Homeowners will have to put up with the paint job for at least three months. The company's CEO says thousands of people have already responded.

MONTAGNE: And that's the business news on MORNING EDITION, NPR News. I'm Renee Montagne.

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