Jack In The Box Drops Toys From Kids' Meals

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Like all major burger chains, Jack in the Box offered toys with kids' meals. Last week, the company said it was ending that practice, and also giving kids an option of apples instead of fries. A spokesman insists the change is not because of advocacy pressure.


A fast food restaurant change is rethinking the food it offers kids as well as the enticements that come along with the food. Like all major burger chains, Jack In the Box used to offer toys with kids meals. Last week the company said it is ending that practice and also giving kids an option of apples, instead of fries. I can tell you how that's going to work out.

A spokesman insists this change is not because of advocacy pressure. Jack in the Box says that it doesn't actually sell a lot of kids meals. McDonalds does. Happy Meals account for about 10 percent of McDonald's business, and late last year the Center for Science and the Public Interest sued McDonalds for using toys to market to kids.

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