Valvoline Introduces Greener Motor Oil


As drivers get their cars ready for summer road trips, Valvoline is marketing a new, greener car oil which is made from 50 percent recycled oil. Recycled oil used to have a bad rap but re-refining technology has improved.

Copyright © 2011 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


As drivers get their cars ready for summer road trips, Valvoline is marketing a new, greener car oil.

Scott Graf of member station WFAE in Charlotte reports.

SCOTT GRAF: You may have seen the ads for Valvoline's new oil, NextGen, on TV.

(Soundbite of TV advertisement)

Unidentified Man #1: Just because I'm a car guy doesn't mean I don't care about the environment.

Unidentified Man #2: Or being green, as if I all I care about is my car.

Unidentified Man #1: My engine.

GRAF: The messaging is unusual, because NextGen is made from 50 percent recycled oil. Recycled oil has been around for decades, and it used to have a bad rap.

Oil analyst Terry Dyson runs Texas-based Dyson Analysis. He's sort of a guru in the oil industry and has consulted with NASCAR teams. He says the old way of cleaning used oil wasn't very good.

Mr. TERRY DYSON (Oil Analyst, Dyson Analysis): Basically, what they've done is run them through a clay filter to get the majority of the larger particles out of the used oil, when everybody knew you were taking your chances with it.

GRAF: But re-refining technology has gotten much better. Thom Smith is a Valvoline vice president.

Mr. THOM SMITH (Vice President, Valvoline): We can now get a base oil from a re-refiner that's every bit as good as a virgin-base oil.

GRAF: Smith says the additives in motor oil wear out. But most oil consists of base oils, which can be used again and again. And Valvoline points to independent research that shows re-refining oil is better for the environment than mining virgin crude.

But does recycled oil protect your engine? Dyson - the oil analyst - says NextGen exceeds the industry standard for conventional oil. Valvoline is the first major company to market a recycled oil, and it's likely that other major companies will soon follow suit.

For NPR News, I'm Scott Graf in Charlotte.

Copyright © 2011 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.