Blockbuster's New Owners Woo Disgruntled Netflixers

Video rental company Blockbuster went bankrupt, but now it has new owners and is trying to stage a comeback. The company is promoting a new package of video streaming and DVDs by mail, going right for Netflix customers who are disgruntled after a price hike.

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STEVE INSKEEP, host:

And today's last word in business is anger marketing.

The once-preeminent video rental company Blockbuster went bankrupt, but now it has new owners and is trying to stage a comeback. And it has an opportunity. The company is promoting a new package of video streaming and DVDs by mail, and it's going right for the customers of Netflix. That giant company has a lot of disgruntled customers since it hiked prices earlier this month.

A recent survey shows that many consumers lost their positive perception of Netflix. So Blockbuster sent emails to Netflix users. Who knows, maybe it has an algorithm to find the angriest ones.

The email reads: Say hello to Blockbuster. And it includes details of Blockbuster's new package of video streaming and DVDs by mail together, with special prices if you're a Netflix customers.

That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

MARY LOUISE KELLY, host:

And I'm Mary Louise Kelly.

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