Nickelodeon Cashes In On Nostalgia For 1990s Hits
STEVE INSKEEP, host:
And today's last word business is all that.
(Soundbite of song, "All That")
Unidentified Group: (Singing) Oh, is it all that? Is it all that?
INSKEEP: That's the theme of the 1990s Nickelodeon TV show "All That," a sort-of "Saturday Night Live" for pre-teens. That show's core audience is now in its mid-20s, and Nickelodeon is tapping into their nostalgia for the good old days of the '90s. This week, the network's Teen Nick channel launched an after-midnight programming block called The '90s are "All That." New York Magazine reports its ratings are up 850 percent. Reruns of shows like "Kenan & Kel" and the cartoon "Doug" has become top trending topics on Twitter.
And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.
MARY LOUISE KELLY, host:
And I'm Mary Louise Kelly.
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