Nickelodeon Cashes In On Nostalgia For 1990s Hits
STEVE INSKEEP, host:
And today's last word business is all that.
(Soundbite of song, "All That")
Unidentified Group: (Singing) Oh, is it all that? Is it all that?
INSKEEP: That's the theme of the 1990s Nickelodeon TV show "All That," a sort-of "Saturday Night Live" for pre-teens. That show's core audience is now in its mid-20s, and Nickelodeon is tapping into their nostalgia for the good old days of the '90s. This week, the network's Teen Nick channel launched an after-midnight programming block called The '90s are "All That." New York Magazine reports its ratings are up 850 percent. Reruns of shows like "Kenan & Kel" and the cartoon "Doug" has become top trending topics on Twitter.
And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.
MARY LOUISE KELLY, host:
And I'm Mary Louise Kelly.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.