Nickelodeon Cashes In On Nostalgia For 1990s Hits

Nickelodeon had a TV show in the 1990s called All That, a sort-of Saturday Night Live for pre-teens. The show's core audience is now in its mid-20s, and Nickelodeon is tapping into their nostalgia for the "good old days." This week, the network's "Teen Nick" channel launched an after-midnight programming block called "The '90s Are All That." New York Magazine reports its ratings are up 850 percent.

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STEVE INSKEEP, host:

And today's last word business is all that.

(Soundbite of song, "All That")

Unidentified Group: (Singing) Oh, is it all that? Is it all that?

INSKEEP: That's the theme of the 1990s Nickelodeon TV show "All That," a sort-of "Saturday Night Live" for pre-teens. That show's core audience is now in its mid-20s, and Nickelodeon is tapping into their nostalgia for the good old days of the '90s. This week, the network's Teen Nick channel launched an after-midnight programming block called The '90s are "All That." New York Magazine reports its ratings are up 850 percent. Reruns of shows like "Kenan & Kel" and the cartoon "Doug" has become top trending topics on Twitter.

And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

MARY LOUISE KELLY, host:

And I'm Mary Louise Kelly.

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