NPR logo

Ads In Britain Banned For Too Much Retouching

  • Download
  • <iframe src="https://www.npr.org/player/embed/138810850/138810837" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Ads In Britain Banned For Too Much Retouching

Business

Ads In Britain Banned For Too Much Retouching

Ads In Britain Banned For Too Much Retouching

  • Download
  • <iframe src="https://www.npr.org/player/embed/138810850/138810837" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Advertisers routinely touch up models' faces for magazine ads, but L'Oreal may have gone too far. Britain's Advertising Standards Authority banned two of the company's ads — featuring Christy Turlington and Julia Roberts — calling them "misleading" and an "exaggeration."

STEVE INSKEEP, host:

At today's last word in business is a tad too perfect.

Advertisers routinely touch up models' faces for magazine ads, but L'Oreal may have gone too far. Britain's Advertising Standards Authority banned two of the company's ads, calling them misleading, an exaggeration.

One ad features Christy Turlington, the other Julia Roberts. They're both in their 40s, and apparently they look too good. Regulators thought there was too much digital retouching.

Now defending one of these ads, the cosmetics company told regulators you can see some of the pores on Christy Turlington's nose and crow's feet around her eyes. That is the defense of the model, that you can see her crow's feet.

That's the business news on MORNING EDITION.

Copyright © 2011 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.