Ads In Britain Banned For Too Much Retouching

Advertisers routinely touch up models' faces for magazine ads, but L'Oreal may have gone too far. Britain's Advertising Standards Authority banned two of the company's ads — featuring Christy Turlington and Julia Roberts — calling them "misleading" and an "exaggeration."

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STEVE INSKEEP, host:

At today's last word in business is a tad too perfect.

Advertisers routinely touch up models' faces for magazine ads, but L'Oreal may have gone too far. Britain's Advertising Standards Authority banned two of the company's ads, calling them misleading, an exaggeration.

One ad features Christy Turlington, the other Julia Roberts. They're both in their 40s, and apparently they look too good. Regulators thought there was too much digital retouching.

Now defending one of these ads, the cosmetics company told regulators you can see some of the pores on Christy Turlington's nose and crow's feet around her eyes. That is the defense of the model, that you can see her crow's feet.

That's the business news on MORNING EDITION.

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