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Retailer Doesn't Like What It Sees On 'Jersey Shore '

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Retailer Doesn't Like What It Sees On 'Jersey Shore '

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Retailer Doesn't Like What It Sees On 'Jersey Shore '

Retailer Doesn't Like What It Sees On 'Jersey Shore '

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  • <iframe src="https://www.npr.org/player/embed/139735814/139735856" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Abercrombie and Fitch is offering to pay one of the stars of MTV's Jersey Shore program to not wear its clothing in public. The company says Michael "The Situation" Sorrentino's image is contrary to the image it wants to cultivate.

RENEE MONTAGNE, Host:

NPR's Karen Grigsby Bates explains the situation.

KAREN GRIGSBY BATES: For several seasons, America has been alternately fascinated with and appalled by "The Jersey Shore," a MTV series about a group of friends who spend their time flirting, drinking and frequently brawling in the Garden State. The series is now enough a part of pop culture that cast members were mentioned at the White House Correspondents' Dinner last year.

(SOUNDBITE OF SPEECH)

BARACK OBAMA: This next provision is called The Jersey Shore-Up. It reads: The following individuals shall be excluded from the Indoor Tanning Tax within this bill.

(SOUNDBITE OF LAUGHTER)

OBAMA: Snooki, JWoww, The Situation and House Minority Leader John Boehner.

(SOUNDBITE OF LAUGHTER)

GRIGSBY BATES: Karen Grigsby Bates, NPR News.

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