Hasbro Redesigns Easy-Bake Oven, Light Bulb Gone
DAVID GREENE, host: Today's last word in business is Easy-Bake. You remember. That's the famous kids' oven a lot of us used. Well, it's now nearing its 50th anniversary.
(SOUNDBITE OF EASY-BAKE OVEN COMMERCIAL)
UNIDENTIFIED CHILD: I love my Easy-Bake Oven.
UNIDENTIFIED MAN: You know how to work it, and all?
UNIDENTIFIED CHILD: Of course. You just put the Easy-Bake mix in here, and when it's done, it comes out here, like this. Easy as pie.
GREENE: Well, Hasbro has just introduced its latest redesign of the Easy-Bake Oven. The new model looks kind of like a curvy, purple toaster oven.
STEVE INSKEEP, host: And the more shocking change is that the incandescent light bulb, the old-style light bulb used to bake the little goodies is gone. Can't bake with those energy-efficient, compact fluorescent bulbs, so Hasbro put in a heating element similar to what you'd find in a real oven.
GREENE: But it means turning up the heat on the price. The new model is 50 bucks, $20 more than the old light bulb that was at the Easy-Bake model.
That's the business news on MORNING EDITION, from NPR News. I'm David Greene.
INSKEEP: And I'm Steve Inskeep.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.