Cheeseheads Take Issue With Anti-Cheese Billboard

A billboard went up near the Green Bay Packers' stadium showing the grim reaper decked out in a cheesehead hat. A physicians group promoting vegan diets says its new ad simply points out that cheese can be unhealthy. Green Bay's mayor says this is silly. As he put it, "We love our cheeseheads and we love our cheese."

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DAVID GREENE, host: Good morning. I'm David Greene.

Wisconsin citizens take pride in their cheese. Exhibit A: the cheese wedges Green Bay Packers fans wear on their heads. Consider the insult when a billboard went up near the stadium showing the Grim Reaper decked out in a cheesehead hat. A physician's group promoting vegan diets says its new ad simply points out that cheese can be unhealthy. Green Bay's mayor says this is silly. As he put it, we love our cheeseheads and we love our cheese. It's MORNING EDITION.

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