'Smart Hangers' Help Sharp Dressed Men
RENEE MONTAGNE, HOST:
Let's report on another piece of technology now, our last word in business: smart hangers. A men's store in Tokyo is using radio-frequency identification, or RFID technology, inside its clothes hangers.
STEVE INSKEEP, HOST:
When a customer removes an item from the rack, that triggers a display on a nearby screen to show product information for that item, and even matching accessories.
MONTAGNE: Supposedly, you no longer have to ask the sales person: Does this pink shirt go with these pants? But the shopping technology doesn't stop there. According to a technology blog, the hangers can be programmed to trigger music and lighting that might make you more likely to buy.
INSKEEP: So, as you pick out a new blazer, you might hear...
(SOUNDBITE OF SONG, "SHARP DRESSED MAN")
ZZ TOP: (Singing) Women go crazy about a sharp-dressed man.
INSKEEP: ...this very music, putting you in the mood to purchase. That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.
MONTAGNE: And I'm Renee Montagne.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.