eBay To Open A Pop Up Shop In London

Many brick-and-mortar retailers have tried to sell on the web. And now one of the biggest e-commerce companies is setting up a brick and mortar store — if only a temporary one. eBay is opening a pop up shop in a busy commercial area of London next week with that hope that people will stop by and make online purchases.

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STEVE INSKEEP, HOST:

And today's last word in business retail convergence. The worlds of cyber consumption and real shopping are coming together.

LINDA WERTHEIMER, HOST:

Many brick-and-mortar retailers have tried to sell on the Web. And now one of the biggest e-commerce companies is setting up a brick-and-mortar store - if only a temporary one.

INSKEEP: EBay is opening what's called a pop-up shop in a busy commercial area of London next week. There will not be any used items for sale and no auctioneer. In fact, there won't be any products at all, except for some tablet computers and smartphones loaded with the eBay mobile app.

WERTHEIMER: The idea is that shoppers will stop in when they're out and about, browse the eBay website and make some online purchases in the store. That's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.

INSKEEP: And I'm Steve Inskeep.

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