Presidential Race

DNC Launches Romney Attack Ad In Key States

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Democratic National Committee released an Obama campaign ad Monday suggesting that Mitt Romney's worst enemy is Mitt Romney. The TV ad, airing in targeted markets in five swing states — including Ohio and Pennsylvania — highlights Romney's evolving positions on such central issues as health care, abortion and bank bailouts. It suggests Democrats assume Romney will be the nominee and indicates their plan of attack for the year.


There's a new political ad out today from the Democratic National Committee. It highlights what Democrats consider Mitt Romney's greatest weakness: his inconsistency. NPR's Brian Naylor reports.

BRIAN NAYLOR, BYLINE: The ad is called "Mitt versus Mitt." It's running on TV stations reaching six swing states. Winning those states is key to President Obama's hope of winning a second term. And even though Republicans have yet to choose their nominee, it's clear Democrats believe Romney will be their opponent next November. The 30-second spot is done in the style of a movie trailer.


UNIDENTIFIED ANNOUNCER: From the creator of "I'm Running For Office, For Pete's Sake" comes the story of two men trapped in one body. Mitt versus Mitt.

MITT ROMNEY: I will preserve and protect...

NAYLOR: The ad contains clips of Romney contradicting himself - once pro-abortion rights, now favoring overturning Roe versus Wade; once a supporter of health-care exchanges crucial to health-care reform, now promising to repeal what he calls Obamacare. The Democrats have a website that contains a four-minute director's cut with many more examples of what they call Romney's flips-flops on everything from immigration to the auto bailout.

Terry Madonna, director of Franklin and Marshall's Center for Politics and Public Affairs in Pennsylvania, says Romney polls well among swing-state, independent voters. The Democrats' new ad, he says, is aimed at those voters.

TERRY MADONNA: What they're attempting to do is to show that Romney has changed his positions. He's a flip-flopper, and especially flip-flopping on issues where he's turned more conservative than he really is. Translation: That will not sit well with swing voters, who will find those positions not consistent with their own.

NAYLOR: The Democrats' new ad follows a spot from Romney attacking the president's handling of the economy. And it's a further indication that both sides are already engaged in the general election campaign even though for Romney, it may be a bit premature. Brian Naylor, NPR News, Washington.

Copyright © 2011 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from