Business

Maker's Mark Battles Jose Cuervo Over Bottle Wax

  • Playlist
  • Download
  • Embed
    <iframe src="http://www.npr.org/player/embed/143041393/143041397" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Maker's Mark, the Kentucky bourbon, comes in a bottle sealed using red wax. The company considers that a trademark, even though no two bottles are exactly the same. So Maker's Mark was not happy when the makers of Jose Cuervo tequila tried to sell bottles the same way.

STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep with a court battle over trademarked wax. Maker's Mark, the Kentucky bourbon, comes in a bottle sealed by dipping it in red wax. The company considers that a trademark, even though no two bottles are exactly the same. So Maker's Mark was not happy when the makers of Jose Cuervo tequila tried to sell bottles the same way. The two sides have now taken this issue to an appeals court instead of simply settling it over a drink. You're listening to MORNING EDITION.

Copyright © 2011 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from