Can't Get It Out Of Your Head: Hanson's MMMhop Beer

The 1997 song "MMMbop" catapulted the youthful trio of brothers known as Hanson to fame. The pop group has faded in popularity, though the Hansons are still making music. More importantly, they're all old enough to drink now. So next year, instead of releasing a new album, Zac, Taylor and Isaac Hanson are releasing a new beer: an India pale ale called MMMhop.

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LINDA WERTHEIMER, HOST:

Today's last word in business is "MMMBop." The 1997 song made three young brothers, known as Hanson, famous. The pop group has faded in popularity, though the Hansons are still making music. And they're older, old enough to drink now. So next year, instead of releasing a new album, Zac, Taylor and Isaac Hanson are bringing out beer. It'll be an India pale ale, and they're naming it MMMHop.

The group is choosey about their merchandise. They have a board game baring their name, but Zac, who is now 26, says: We will never make dolls. And that's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.

STEVE INSKEEP, HOST:

MMM - stop. That song is going to be in my head forever. I'm Steve Inskeep.

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