Pantone's Choice Color For 2012: 'Tangerine Tango'

The gurus of the annual fashion palette have uttered their decree on what color will dominate clothing, accessories and home decor next year. According to the Pantone Color Institute, the world needs a color to recharge us and move us forward. Tangerine Tango, a reddish-orange hue, "emanates heat and energy," says a Pantone executive.

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STEVE INSKEEP, HOST:

And today's last word in business is color me orange. The gurus of the annual fashion palette have uttered their decree on what color will dominate clothing, accessories and home decor next year. According to the Pantone Color Institute, the world needs a color to recharge us, to move us forward. And the top color for 2012 will be...

(SOUNDBITE OF KNOCKING ON A DESK)

INSKEEP: ...Tangerine Tango.

LINDA WERTHEIMER, HOST:

It's a reddish-orange hue, a Pantone executive says it emanates heat and energy. Maybe it will emanate a little more energy than last year's color, Honeysuckle Pink. And that's the business news on MORNING EDITION from NPR News.

I'm Linda Wertheimer.

INSKEEP: I think Tangerine Tango would look good on you, Linda. What do you think?

(SOUNDBITE OF LAUGHTER)

WERTHEIMER: Thank you.

INSKEEP: Well, think about it anyway. I'm Steve Inskeep.

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