As Global Population Grows, Water Matters More

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Sandra Postel, freshwater fellow, National Geographic Society
Jason Clay, senior vice president of market transformation, World Wildlife Fund

Clean, fresh water is an essential element to life — not only do people and animals depend on it, but it also sustains many businesses and agriculture. The majority of the fresh water used worldwide goes to irrigation, and the need is expected to rise with the growing global population.

Correction Dec. 14, 2011

We previously misidentified the World Wildlife Fund as the World Wildlife Foundation.



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