iNukeBoom Is One Big Boombox

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/143694867/143695228" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

As a publicity stunt, audio company Behringer has come out with an 8-foot wide by 4-foot high iPod docking station. It weighs 700 pounds and costs $30,000.

STEVE INSKEEP, HOST:

And today's last word is one big boom box. Imagine your neighbor has a party and he or she sets up a massive eight foot by four foot speaker that pumps out 10,000 watts of music into the neighborhood – a 700 pound dock for your iPod. It's called the iNook Boom. You almost need a ladder to change the music selection and you can barely see the little iPod connected on top of the speaker.

This is a publicity stunt for the auto equipment company Behringer. And since we're talking about it, the stunt seems to have worked. Hopefully, your neighbors won't have this on their Christmas wish list, given the price tag of the gadget - $30,000.

(SOUNDBITE OF SONG, "PUMP IT")

BLACK EYED PEAS: (Singing) Pump it, louder. Pump it, louder.

INSKEEP: That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, HOST:

And I'm Renee Montagne.

Copyright © 2011 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.