Ugly Christmas Sweaters Turn A Pretty Penny
RENEE MONTAGNE, HOST:
Perhaps after you'd had a few glasses of holiday brew, this next item will look better. Our last word in business is: Ugly Christmas Sweater.
While searching for a way to help her kids pay for college, Anne Marie Blackman spotted a trend she thought she might capitalize on: The holiday-themed sweaters she found online, they didn't seem ugly enough. So, she started My Ugly Christmas Sweater, Inc. for people hoping to win a prize cheese wheel for the scariest holiday sweater at a party.
Blackman says she starts with an outdated Christmas sweater, often with shoulder pads and tacky patterns, then she uglies it up.
ANNE MARIE BLACKMAN: If there's an angel sweater, I might have a 3-D angel that maybe used to be on the top of a tree and I can feed lights through it, and make it bright and attach it to a sweater.
(SOUNDBITE OF LAUGHTER)
MONTAGNE: Don't worry. If you want an ugly Hanukkah sweater Blackman's got that, too.
BLACKMAN: It's a big crafty menorah that has lights in the menorah where the candles might be. And it's a very fun sweater.
MONTAGNE: Anne Marie Blackman says she expects to sell about 2,000 sweaters this year. It turns out ugly can turn a pretty penny.
It's MORNING EDITION from NPR News. I'm Renee Montagne.
LINDA WERTHEIMER, HOST:
And I'm Linda Wertheimer.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.