Wendy's Re-Enters Japan's Fast-Food Market

In 2009, the burger chain left Japan due to a split with its local business partner. This time, it's coming back in style. Instead of a basic burger, Wendy's wants to appeal to Japan's more finicky fast food eaters with a new, luxurious menu.

Copyright © 2011 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

LINDA WERTHEIMER, HOST:

Wendy's is reentering the world's second largest fast food market, Japan. The burger chain left Japan in 2009 in a dispute with its local business partner. Now it's coming back in style. Our last word in business today is fancy fast food.

Instead of a basic burger, Wendy's wants to appeal to Japan's more finicky fast food eaters with a new, luxurious menu, featuring a truffle and forchini-grilled chicken sandwich and a foie gras burger, goose liver pate on top of the beef patty.

No dollar menu here. The upscale menu comes with upscale prices. The foie gras burger costs about $16. That's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

Copyright © 2011 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: