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Wendy's Re-Enters Japan's Fast-Food Market

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Wendy's Re-Enters Japan's Fast-Food Market

Business

Wendy's Re-Enters Japan's Fast-Food Market

Wendy's Re-Enters Japan's Fast-Food Market

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  • <iframe src="https://www.npr.org/player/embed/144362965/144362987" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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In 2009, the burger chain left Japan due to a split with its local business partner. This time, it's coming back in style. Instead of a basic burger, Wendy's wants to appeal to Japan's more finicky fast food eaters with a new, luxurious menu.

LINDA WERTHEIMER, HOST:

Wendy's is reentering the world's second largest fast food market, Japan. The burger chain left Japan in 2009 in a dispute with its local business partner. Now it's coming back in style. Our last word in business today is fancy fast food.

Instead of a basic burger, Wendy's wants to appeal to Japan's more finicky fast food eaters with a new, luxurious menu, featuring a truffle and forchini-grilled chicken sandwich and a foie gras burger, goose liver pate on top of the beef patty.

No dollar menu here. The upscale menu comes with upscale prices. The foie gras burger costs about $16. That's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

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