Smirnoff Introduces U.S. To 2 New Flavored Vodkas

Smirnoff is selling two new flavored vodkas: Fluffed Marshmallow and Whipped Cream. While trying to come up with the right formula, the company studied vanilla-scented laundry soap and candles that smell like cookies.

STEVE INSKEEP, HOST:

Maybe you shouldn't drink and then deal with your money. The top-selling vodka brand in the United States has made another entry in the competition for flavored vodkas. And that's our last word in business today: A shot of fluff.

Smirnoff is selling what's called Fluffed Marshmallow Vodka. And also, if that's not to your taste, whipped cream-flavored vodka. While trying to come up with the right formula, the company said it studied vanilla-scented laundry soap and candles that smell like cookies. It ended up coming up with these new flavors for alcohol.

The Russian-born brand is trying to attract drinkers in their 20s and 30s - at least that's what they say, although some groups complain that fluffed marshmallow flavors are targeted at underage drinkers.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

LINDA WERTHEIMER, HOST:

And I'm Linda Wertheimer.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.