New Rules Mean Full Disclosure For Airfares

A Southwest Airlines passenger plane taxis on the tarmac at Los Angeles International Airport. Southwest and other smaller carriers have filed a lawsuit against new rules regarding airfare advertisements. i i

A Southwest Airlines passenger plane taxis on the tarmac at Los Angeles International Airport. Southwest and other smaller carriers have filed a lawsuit against new rules regarding airfare advertisements. Kevork Djansezian/Getty Images hide caption

itoggle caption Kevork Djansezian/Getty Images
A Southwest Airlines passenger plane taxis on the tarmac at Los Angeles International Airport. Southwest and other smaller carriers have filed a lawsuit against new rules regarding airfare advertisements.

A Southwest Airlines passenger plane taxis on the tarmac at Los Angeles International Airport. Southwest and other smaller carriers have filed a lawsuit against new rules regarding airfare advertisements.

Kevork Djansezian/Getty Images

New rules will soon compel airlines and travel sites to disclose the total price of an airline ticket upfront. But some airlines say the rules aren't fair, and they're going to court to try to stop them.

Right now, some airlines and travel sites lure in customers with very low fares — and a tiny asterisk. Government taxes and fees — and perhaps a fuel surcharge — can be found in the fine print or on another screen.

Kate Hanni of FlyersRights.org says lots of travelers complained. "People would get up against the point where they were about to make a purchase, and suddenly the cost of their ticket went up because of these taxes and charges," Hanni says.

And comparing prices wasn't easy.

Take a currently advertised $79 fare between Los Angeles and Seattle. Taxes and fees bring the ticket to about $90.

International Flights

"International fares, certainly, is where we see the biggest hit," says Joe Megibow, vice president of the online travel agency Expedia.

He says charges on international flights can total hundreds of dollars — sometimes more than the ticket itself.

And, like the federal government, Megibow believes all the charges should be disclosed upfront.

"We think consumers should have the right to know what they're paying for their airfare," says Bob Rivkin, general counsel at the Department of Transportation. "They need to have an effective means of comparing alternative methods of travel, and that's what we are trying to provide," he says.

New Rules

A new rule that goes into effect later this month will require airlines and others to include government taxes and fees — along with any mandatory charges — in their advertised fares.

Steve Lott, a spokesman for Airlines for America, the industry's largest trade group, says the airlines will comply, but they aren't very happy. "The odd thing is this type of regulation does not apply to any other industry," he says.

He points out that rental car companies don't have to disclose taxes and fees in their ads, nor do retailers who sell TVs.

Moreover, the airlines say the rule violates their right to free speech, and Southwest and a couple of smaller carriers have filed suit in federal court contesting the rules.

Other rules slated to go into effect later this month include one that will allow passengers to cancel a reservation within 24 hours with no penalty — so long as the reservation is made at least a week before the flight. Others require additional disclosures concerning baggage fees, compel more timely notification when flights are delayed or canceled, and prohibit price increases after the tickets are purchased.

A police officer directs travelers arriving at Dulles International Airport. Some think the passenger experience hasn't been very good overall, and is unlikely to improve in the new year. i i

A police officer directs travelers arriving at Dulles International Airport. Some think the passenger experience hasn't been very good overall, and is unlikely to improve in the new year. Paul J. Richards/AFP/Getty Images hide caption

itoggle caption Paul J. Richards/AFP/Getty Images
A police officer directs travelers arriving at Dulles International Airport. Some think the passenger experience hasn't been very good overall, and is unlikely to improve in the new year.

A police officer directs travelers arriving at Dulles International Airport. Some think the passenger experience hasn't been very good overall, and is unlikely to improve in the new year.

Paul J. Richards/AFP/Getty Images

Hanni, the passenger advocate, says that last September, hundreds of travelers bought what they thought were low introductory fare tickets on Korean Air. "And then two months later, Korean Air sent a letter to every single passenger that purchased those tickets and said, 'We are going be canceling your tickets unless you want to pay us this amount more.' "

Under the new rules, the government could fine an airline for such actions and compel it to honor the original price.

What else can consumers expect in the coming year?

Expedia's Megibow says passengers are likely to experience more of what they didn't like about air travel last year.

"You were paying more money, getting more of those middle seats, crazy check-ins and check-outs as you are getting on to those very full planes, so it was not, overall, a great year for flying," he says. "We haven't seen anything to indicate it's going to be a whole lot different in 2012, but we will see."

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