Dannon Yogurt Ad To Make Super Bowl Debut

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Dannon will air its spots alongside ever-present ads for Bud Light beer, as well as Doritos and Pepsi Cola. Companies are paying a record $3.5 million for 30 second spots this year. All the ad time is sold out.


Our last word in business today is yogurt. Actually, yogurt and beer. Maybe not a combination you want to consider first thing in the morning - or maybe ever - but those two products will be together in this year's Super Bowl.


That's because Dannon Yogurt is making its advertising debut at the big game this year. Apparently, it's the first time a commercial for yogurt will be featured during the big game. It may also be the healthiest food ever marketed at the Super Bowl. You can dip your Doritos in the yogurt.

Dannon will air its spots alongside the ever-present ads for Bud Light beer, as well as Doritos and Pepsi Cola - a couple of other Super Bowl regulars..

WERTHEIMER: Companies are paying a record $3.5 million for 30-second spots this year. That's half a million more than last year. And NBC, which airs the big game, is all sold out of ad time.

And that's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.

INSKEEP: And I'm Steve Inskeep.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from