NPR logo

Airline To Stop Handing Out Prayer Cards

  • Download
  • <iframe src="https://www.npr.org/player/embed/145885690/145885675" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Airline To Stop Handing Out Prayer Cards

Business

Airline To Stop Handing Out Prayer Cards

Airline To Stop Handing Out Prayer Cards

  • Download
  • <iframe src="https://www.npr.org/player/embed/145885690/145885675" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

For more than 30 years, Alaska Airlines had been including psalms with its meals. But a growing number of passengers have complained, the airline says.

RENEE MONTAGNE, HOST:

And our last word in business today comes from Alaska Airlines. The carrier has been putting prayer cards on the meal trays it serves passengers since the 1980s. Flying can be nerve-wracking and the airline figured people might find comfort in a psalm from the Old Testament, along with the soothing image of a beach or the mountains.

It was also a marketing strategy so the airline could differentiate itself from competitors. Many passengers didn't mind.

STEVE INSKEEP, HOST:

But some did mind, and recently the complaints outweighed the compliments. Yesterday, Alaska Airlines announced it will not place prayer cards on meal trays anymore. Only first class passengers will notice this difference.

MONTAGNE: That's because the airline has not served meals in the main cabin for six years.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.