NPR logo

Kazuo Hirai Succeeds Howard Stringer At Sony

  • Download
  • <iframe src="https://www.npr.org/player/embed/146265435/146265410" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Kazuo Hirai Succeeds Howard Stringer At Sony

Business

Kazuo Hirai Succeeds Howard Stringer At Sony

Kazuo Hirai Succeeds Howard Stringer At Sony

  • Download
  • <iframe src="https://www.npr.org/player/embed/146265435/146265410" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Sony has announced it's getting a new CEO. Welsh-born Howard Stringer, Sony's first non-Japanese leader, will be replaced by Japanese-born Kazuo Hirai. Stringer has long urged the company to have Hirai succeed him. Sony is struggling with falling sales, especially in its TV division, and a rising Yen.

RENEE MONTAGNE, HOST:

And the voice of one company will be changing soon. Sony has announced it's getting a new CEO. The Welsh-born Howard Stringer, Sony's first non-Japanese leader, will be replaced by the Japanese-born Kazuo Hirai. Hirai is the head of consumer products., but more importantly, worked his way up through the video game division. Stringer has long urged the company to have Hirai succeed him.

Sony is struggling with falling sales, especially in its TV division, and a rising Yen. And that was apparent today after it reported its latest earnings. The company saw a net loss of more than $2 billion in its third quarter.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.