Kellogg Picks Up A Snack From Procter & Gamble

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Kellogg, the name behind many offerings in the cereal aisle, will now have its name on cans of Pringles. It has purchased the potato chip brand from Procter & Gamble for $2.7 billion.


Today's last word in business is: snap, crackle and crunch.

Kellogg, the name behind many boxes in the cereal aisle, will now have its name on cans of Pringles. Kellogg bought the potato chip brand from Proctor and Gamble yesterday for $2.7 billion. The company put down the big bucks for Pringles to capitalize on yet another growing consumer demand in places like China and India - a new taste for snack.

And that's the business news from MORNING EDITION on NPR News. I'm Renee Montagne.


And I'm Steve Inskeep.

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