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Nissan May Bring Back Datsun Brand

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Nissan May Bring Back Datsun Brand

Business

Nissan May Bring Back Datsun Brand

Nissan May Bring Back Datsun Brand

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  • <iframe src="https://www.npr.org/player/embed/147948012/147947999" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The cut-priced Japanese cars first appeared in the U.S. in 1958. Datsun was produced by Nissan, which decided to phase out the brand in the 1980s. Now a Japanese newspaper says Nissan may bring it back.

STEVE INSKEEP, HOST:

And today's last word in business is a blast from the past: Datsun, a name that you may remember if you're of a certain age. The cut-priced Japanese cars first appeared in the United States in 1958, when Elvis topped the charts. Datsun was produced by Nissan, which decided to phase out the brand in the 1980s. Now a Japanese newspaper says Nissan may bring it back.

Sadly, American Datsun enthusiasts may have to travel far to find one. Nissan's plans to sell low-priced cars only in emerging markets like India and Russia.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, HOST:

And I'm Renee Montagne.

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