Dunkin Adds Pork Donuts For Chinese Stores

Dunkin Donuts is aiming to nearly double its outlets in China. To help meet its goal, the donut chain has come up with pork donuts. The company even recruited NBA star LeBron James to pitch the new treats to Chinese consumers.

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RENEE MONTAGNE, HOST:

And our last word in business today is: culinary frontiers.

When companies come into foreign markets, they often devise products that reflect local tastes - kosher Big Macs in Israel, for instance. So with Dunkin Donuts aiming to nearly double its outlets in China, it has come up with pork donuts.

Pork-laced donuts may never be a big seller in the U.S., but Dunkin Donuts has decided that the land that gave us mu shu pork is a natural for this combination. They've even recruited NBA star LeBron James to hock the pork donuts to Chinese consumers. Pork, donuts and basketball, a possible slam dunk for Chinese profits.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

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