Virginia Plans To Sell Naming Rights To Roads

For the right price, you could soon drive a highway named for your company or yourself in Virginia. It's unknown which roads will be eligible. But sadly, obscene names are prohibited, so nobody can buy a name that says what they really think of Interstate 66.

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STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. Virginia plans to sell naming rights to roads. For the right price, you can drive a highway named for your company or yourself. In a state ranking near the bottom of the new corruption index, what could possibly go wrong? We don't know which roads'll be eligible, so we'll see what happens to highways currently named for Confederate heroes. Sadly, obscene names are prohibited, so nobody can buy a name that says what they really think of Interstate 66. You're listening to MORNING EDITION.

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