A Buyer's Market: The Balance Of Power In Retail

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/149928185/149928176" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Read Stephanie Clifford's New York Times piece "Knowing Cost, the Customer Sets the Price."

Shopping apps and retail websites give consumers the power to compare prices, read reviews and shop on the go. Stephanie Clifford, business reporter at The New York Times and market researcher Paco Underhill discuss how many brick-and-mortar stores are altering pricing strategies.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.