Ukraine Insulted By Dutch Beer Tap Ad

The Netherlands Energy Co. is running an ad promoting its free beer taps. The ad contains a warning for Netherlands women: Prevent your husbands from traveling to Ukraine to see this summer's European soccer championship. The ad says the men might be seduced by beautiful Ukrainian women, so better that they stay home and drink beer.

Copyright © 2010 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, HOST:

Let's stay in Europe for our last word in business - about an ad that allegedly pushes Nationalist buttons.

RENEE MONTAGNE, HOST:

The story starts with the Netherlands Energy Company. As a promotion, the energy company is offering free beer taps.

INSKEEP: We do not know how a free beer tap promotes using energy, but never mind. The company bought ads. The ads contain a warning for Netherlands women: Prevent your husbands from traveling to Ukraine to see this summer's European soccer championship. They thought...

The men...

MONTAGNE: The idea is the men might be seduced by beautiful Ukrainian women. So, better if they stay home and drink beer.

INSKEEP: Ukraine does not seem to take this as a compliment and is demanding that the ad be taken off the air.

MONTAGNE: And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

(SOUNDBITE OF MUSIC)

Copyright © 2010 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.