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Ukraine Insulted By Dutch Beer Tap Ad

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Ukraine Insulted By Dutch Beer Tap Ad

Business

Ukraine Insulted By Dutch Beer Tap Ad

Ukraine Insulted By Dutch Beer Tap Ad

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The Netherlands Energy Co. is running an ad promoting its free beer taps. The ad contains a warning for Netherlands women: Prevent your husbands from traveling to Ukraine to see this summer's European soccer championship. The ad says the men might be seduced by beautiful Ukrainian women, so better that they stay home and drink beer.

STEVE INSKEEP, HOST:

Let's stay in Europe for our last word in business - about an ad that allegedly pushes Nationalist buttons.

RENEE MONTAGNE, HOST:

The story starts with the Netherlands Energy Company. As a promotion, the energy company is offering free beer taps.

INSKEEP: We do not know how a free beer tap promotes using energy, but never mind. The company bought ads. The ads contain a warning for Netherlands women: Prevent your husbands from traveling to Ukraine to see this summer's European soccer championship. They thought...

The men...

MONTAGNE: The idea is the men might be seduced by beautiful Ukrainian women. So, better if they stay home and drink beer.

INSKEEP: Ukraine does not seem to take this as a compliment and is demanding that the ad be taken off the air.

MONTAGNE: And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

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