What Does Spaghetti Have To Do With Happiness?

Part 3 of the TED Radio Hour episode "The Pursuit of Happiness." Watch Malcolm Gladwell's full TEDTalk, "Spaghetti Sauce," on TED.com.

"In embracing the diversity of human beings, we will find a surer way to true happiness." — Malcolm Gladwell i i

"In embracing the diversity of human beings, we will find a surer way to true happiness." — Malcolm Gladwell Asa Mathat/TED hide caption

itoggle caption Asa Mathat/TED
"In embracing the diversity of human beings, we will find a surer way to true happiness." — Malcolm Gladwell

"In embracing the diversity of human beings, we will find a surer way to true happiness." — Malcolm Gladwell

Asa Mathat/TED

About Malcolm Gladwell's TEDTalk

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

Detective of fads and emerging subcultures and chronicler of jobs-you-never-knew-existed, Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

More From This Episode

About Malcolm Gladwell

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters — a sort of pop-R&D gumshoe — and for that he has become a star lecturer and bestselling author.

Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative work in The New Yorker sheds light on the Flynn effect — the decades-spanning rise in I.Q. scores.

Gladwell has written four books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality — and make decisions in the blink of an eye. His third book, Outliers, questions the inevitability of success and identifies the relation of success to nature versus nurture. His newest work, What the Dog Saw and Other Adventures, is an anthology of his New Yorker contributions.

About Howard R. Moskowitz

Gladwell's TEDTalk focuses on something you wouldn't expect, tomato sauce. Using Dr. Howard R. Moskowitz' work, Gladwell focuses on the discovery of chunky tomato sauce for Prego, a product line that generating hundreds of millions in sales.

Moskowitz is an experimental psychologist in the field of psychophysics — the study of perception and its relation to physical stimuli — and inventor of world-class market research technology. He graduated Harvard University in 1969 with a Ph.D. in experimental psychology.

In the four decades since receiving that degree, his visionary work in scientific and commercial subjects has received numerous awards, including a bronze medal from the prestigious Edison Awards for his development of Mind Genomics. In recent years, Moskowitz's efforts have been focused on the humanitarian use of his technology. One project involves using Mind Genomics as a way to understand the specific issues and messaging needed to resolve inter-country conflicts, like the Palestine-Israeli issue.

Purchase Featured Books

Outliers: The Story of Success

Purchase Book

Purchase Featured Book

Title
Outliers: The Story of Success
Author
Malcolm Gladwell

Your purchase helps support NPR Programming. How?

 

What the Dog Saw: And Other Adventures

Purchase Book

Purchase Featured Book

Title
What the Dog Saw: And Other Adventures
Author
Malcolm Gladwell

Your purchase helps support NPR Programming. How?

 

Blink

Purchase Book

Purchase Featured Book

Title
Blink
Author
Malcolm Gladwell

Your purchase helps support NPR Programming. How?

 

The Tipping Point: How Little Things Can Make a Big Difference

Purchase Book

Purchase Featured Book

Title
The Tipping Point: How Little Things Can Make a Big Difference
Author
Malcolm Gladwell

Your purchase helps support NPR Programming. How?

 

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.