The Power Of Crowds

Technology-enabled collaboration draws us closer, makes us smarter and allows us to innovate using the wisdom of a crowd. A new wave of collaborative consumption is transforming consumerism and the rules of engagement. What's the true potential of crowdsourcing?

"Historically, we have overestimated the value of access to information, and we have always underestimated the value of access to each other." — Clay Shirky

Technology-enabled collaboration draws us closer, makes us smarter and allows us to innovate through the wisdom of a crowd. A new wave of collaborative consumption is transforming consumerism and the rules of engagement. What is the true potential of crowdsourcing? Is this a new phenomenon — or have we seen this movie before?

"Star Wars Uncut" let hundreds of people try their hand at directing the classic film. Courtesy of Malcom Sutherland hide caption

toggle caption Courtesy of Malcom Sutherland

How Many People Can You Fit In A Star Wars Remake?

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"I like to create things that are so unusual and hopefully spectacular that it gives strangers a reason to communicate and share a smile." — Charlie Todd parksam/Flickr hide caption

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Why Do Crowds Do Absurd Things In Public?

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"I think [the virtual choir] speaks well to a benevolent future for the Internet." — Eric Whitacre James Duncan Davidson/TED hide caption

toggle caption James Duncan Davidson/TED

How Do You Make A Virtual Choir?

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