The Power Of Crowds

Technology-enabled collaboration draws us closer, makes us smarter and allows us to innovate using the wisdom of a crowd. A new wave of collaborative consumption is transforming consumerism and the rules of engagement. What's the true potential of crowdsourcing?

"Star Wars Uncut" let hundreds of people try their hand at directing the classic film. Courtesy of Malcom Sutherland hide caption

toggle caption Courtesy of Malcom Sutherland
How Many People Can You Fit In A Star Wars Remake?
  • Download
  • <iframe src="https://www.npr.org/player/embed/152881323/152829705" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

"I like to create things that are so unusual and hopefully spectacular that it gives strangers a reason to communicate and share a smile." — Charlie Todd parksam/Flickr hide caption

toggle caption parksam/Flickr
Why Do Crowds Do Absurd Things In Public?
  • Download
  • <iframe src="https://www.npr.org/player/embed/152882662/152829754" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

"I think [the virtual choir] speaks well to a benevolent future for the Internet." — Eric Whitacre James Duncan Davidson/TED hide caption

toggle caption James Duncan Davidson/TED
How Do You Make A Virtual Choir?
  • Download
  • <iframe src="https://www.npr.org/player/embed/152883399/152830082" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript